StevePeirce.com

The money’s in your list, right? RIGHT.

Typically an entrepreneur (experienced or not) is interested primarily in making money and the key to this is to create a loyal, responsive opt-in list (or lists) that you can market to, and communicate with, over and over again.

One of the most important things online entrepreneurs can do once they start marketing on the internet is to set up a squeeze page and start to build their list. The role of the squeeze page in the growth of an online business is critical however it is often overlooked or ignored completely.

BIG MISTAKE!

Let’s look at 5 major benefits using squeeze pages offers anyone with business aspirations on the internet:

Build an Email List of Targeted Leads

Developing an email list of people who have already shown an interest in the product(s) you promote will help increase your sales conversion rate. Knowing your customers’ preferences beforehand makes it easier to select only those products they are most interested in. Your leads are now more targeted and this eliminates the guess work in your product selection.

Build a Relationship with Your Customers

By virtue of having the ability to make contact with your list you can use this opportunity to forge a relationship with them. This is vital to any online business since the internet by nature is impersonal making it difficult to gain peoples trust. If trust can be established it greatly increases your marketing efforts due to the comfortable feeling that exist between the customers and you the promoter.

Builds Open Channels of Communication

Being able to freely contact your list allows you to keep them inform on matters that would interest them. This also gives you the chance to share other ‘random’ types of content that could be helpful to them, further aiding your relationship-building efforts.

Builds a Marketing Platform

The communication ‘platform’ that is now created between you and your customers can also be used to promote other products of yours that they may have an interest in. This approach is very effective provided you don’t abuse it by being way too ‘frequent’ with your promotions. This can easily encourage list members to opt out of your list.

Builds Multiple Streams of Income

With the trust you have built up with your customers it makes it easier to promote the products of others. Their trust in you will give your recommendations more influence over them, leading to additional sales. Once again, DO NOT abuse this trust.

The value of a squeeze page to the long term growth of any business marketing on the internet is indisputable. A trade-off, so to speak, is evident in the process however since site visitors are not shown a sales page UNLESS they leave their contact information. Due to this it is understandable that a start up entrepreneur would be reluctant to use squeeze pages and miss a sale but it should not be used as an excuse not to use them.

The above review does reveal 5 undeniable benefits these pages do offer, whether you are just starting an online business or operating an already established one. Hopefully this will serve to help reinforce the importance and value such a page has on the growth of your business.

All the best,

Steve.

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